Marketers lurking

Recently, I've been surprised by a few companies/organizations on how well they marketed to me. In the past, I felt that my target hadn't been hit...and even when a marketer hit me directly, I'm not the type of person to buy that product or service just because they "figured me out". Regardless, why is that certain groups have really gotten me down pat lately? In the past few months, I feel as though at least 4 groups hit me quite close to the bullseye...which isn't an easy feat, since my entire dartboard's typically swinging.

Perhaps it's simply that marketing people my age, and with similar experiences, ethics, etc have advanced in careers where they've begun to be in executive roles - making the call on the marketing campaign direction. Perhaps it's just that I'm getting older, and easier to market to? Perhaps it's that I'm a rare elusive species of consumer and some marketing organizations secretly follow me/listen to me for the thrill of the kill. Just kidding, I'm not that vain or conspiracy-theory-ish.

Anyway, it's just a self-fulfilling prophecy...but I'll give you an example. I wanted to let folks know of a website I found: Hulu I visited it today, and nearly everything listed, of the monumental volume of media that could have possibly been on their homepage favorites, is within that which I'd like to see when I have time. How did they figure me out that closely? Well, I better run...I think I see a marketer lurking in a corner watching me.